Birmingham city initiatives.
Bimingham promotes various activities open to citizens in order to promote healthy habits. It also tries to increase citizens’ awareness of environmental pollution and the habits that generate it. Some initiatives focus on active citizen participation
Clear Air Zone
Birmingham is one of five cities required by the government to set up a clean air zone to reduce toxic air, as part of plans to tackle the illegal levels of pollution. As the UK’s second city, Birmingham is undergoing continual redevelopment of the urban landscape and resulting changes to the supporting transport network (new rail and metro systems) and the hosting of the Commonwealth Games in 2022
Every school in Birmingham is encouraged to sign up to ModeShift STARS. A national awards scheme to recognise schools demonstrating excellence in supporting walking, cycling and other forms of sustainable travel. There are now over 200 schools in Birmingham signed up.
WOW-The Year-round Walk to School Challenge
Birmingham is collaborating with Living Streets, the UK Charity for everyday walking, to deliver WOW in schools. WOW schools see a 30% reduction in car journeys taken to the school gate and a 23% increase in walking rates.